The 80% Solution

What’s the Question? To outsource or not to outsource, that is NOT the question.  Outsourcing post-production is something to consider for every photographer that wants to have more time to grow their business.  The decision to outsource should … [Read more...]

Business of Photography Free Guide: How’s Business?

We’re not just making small talk - How’s business? In this three-part guide, Post CEO and Business of Photography speaker Jerry Weiner puts the focus on profitability, capacity, and pricing - all of which need to be in order for a successful photo … [Read more...]

Guest Article: Three Things You Could Do Today, IF You Weren’t Sitting At Your Desk EDITING

Three Things You Could Do Today, IF You Weren’t Sitting At Your Desk EDITING by Kate Byars This is part 2 of a 2 part series. Read part 1 here. When you first outsource your editing and editing-related tasks (color correcting, retouching, laying … [Read more...]

Guest Article: Why You Should Call It Quits On Editing Your Own Images

Why You Should Call It Quits On Editing Your Own Images by Kate Byars Hi Photographer Friends. Want to hear something creepy? I can read your thoughts. YES, THAT’S RIGHT. I have special “Photographer Mind Reading Spectacles,” and they SEE WHAT YOU … [Read more...]

5 Ways to Create Buzz for Your Photography Business

Today's guest article is by SEO expert Fueza Reis:   I recently relocated to a new state which required that I revisit the marketing tactics I have used in the past.  When I originally started my photography business I had a budget of zero … [Read more...]

Sales Skills Are a Must

Today we bring you a guest article by our friend, Emily Potts, on the importance of selling your images and yourself. Sales. No other word seems to evoke such a deer-in-the-headlights look from photographers. Sales skills are a must, … [Read more...]

Is There a Sweet Spot for Client Delivery?

Is There a Sweet Spot for Client Delivery? We always tell wedding photographers that using Post can help them deliver images faster to their clients - often within a week. That's usually a great selling point, as many photographers are weeks or … [Read more...]

A Holistic Workflow for Wedding and Event Photographers

Casting Light on the Post-Event Workflow For too many photographers, post-production is a dark, shadowy piece of their business. The end goal is poorly defined, the workflow is amorphous, and the expenses of the process are shrouded in the … [Read more...]

A Holistic Workflow for Portrait Photographers

The Way You Work Photographers tend to think of workflows in the limited terms of technology and convenience: "I shoot RAW because it allows the most flexibility," or, "I correct in Lightroom because it's fastest." One thing that doesn't get … [Read more...]

Put Your Best Foot Forward

Put Your Best Foot Forward Though photography is an artistic endeavor, it's important for photographers to appear and act in a professional manor. Note that professional doesn't equate to a stuffy suit and serious disposition - you can be fun and … [Read more...]