Put Your Best Foot Forward

Post Production Pro Tips - Weekly editing advice and workflow suggestions from the post-production pros.
Put Your Best Foot Forward

Though photography is an artistic endeavor, it’s important for photographers to appear and act in a professional manor. Note that professional doesn’t equate to a stuffy suit and serious disposition – you can be fun and casual and still come across as professional.

In everything you do, consider how it looks from an external point of view. Here are a few examples:

  • Your email address should match your website domain. Free emails such as Gmail, Hotmail, and AOL imply that you just started shooting.
  • Make sure your contact information is easy to find on your website, business cards, and other marketing materials. You’d be surprised how many cards we see with no contact info.
  • Take the time to write emails with proper spelling and grammar. There’s no need to be a grammar snob, but responding to clients with “Gr8! C U on Sat!!” does not instill confidence in your abilities.
  • Answer the phone professionally and courteously. It’s helpful to answer with your name or your business name so the caller doesn’t think they dialed the wrong number.
  • Dress appropriately. Casual may be fine for an initial sales meeting (or not), but it’s not appropriate when shooting a black tie wedding.

In everything you do, be aware of how it looks to your prospects, clients, and colleagues.


Quick-Tip: If you’re ready to upgrade to a custom web and email domain, check out Hover. They make buying and setting up domains easy. Quick-Tip: A willingness and ability to get out of the office and interact with people doesn’t hurt either. Handing off editing work to your Post editor frees your time so you can do just that.
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Check out more Post-Production Tips from the pros at Post.
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