3 Important Things That Bear Repeating

Here at PWD Labs there are a few subjects that come up all the time that are so important that they bear repeating.  This blog is dedicated to the three top most important things we think every photographer needs to do.

 Calibrating your monitor is so important that if you’re not calibrating you might as well be judging color blindfolded.  That’s how important it is.  Calibrating ensures that you are seeing “true” color and brightness/contrast on your screen.  It also ensures that you’re seeing the same thing on your monitor that other people are seeing on their monitors (provided they are viewing on a calibrated monitor too).

**Calibration tools are actually fairly cheap considering what they can do for you, and they’re easy to use.

***PWD Labs recommends calibrating your monitor once a week.

We published a blog recently on this and encourage you to check it out if you haven’t already.

2.  SHOOT IN RAW, NOT JPEG:  Shooting in RAW is better than shooting in JPEG.  When you shoot in RAW, the file that is saved on your memory card contains the maximum amount of information that is possible for your camera to capture.  When you shoot in JPEG, your camera throws away certain information from your image.  Sad, right?

RAW images are easier to correct for color and exposure because there’s more information in them.  When you correct RAW images, it’s easier to get them to have a consistent color and exposure.  As one of our editors here says, “RAW files love you more than JPEGs.”  We agree.

One more thing: there’s a common misconception that you have to shoot differently when you shoot RAW.  You don’t.  Shoot the same way you always do…except be more relaxed because you’re shooting in RAW.

Here are a couple of recent blogs we’ve published that mention shooting in RAW:

    1. 10 Ways To Freak Out Your Camera

    2. Camera Settings And Tools You Should Be Using If You’re Not

3.  SHOOT AT THE LOWEST ISO POSSIBLE, NOT THE HIGHEST:  ISO is your camera sensor’s sensitivity to light.  A higher ISO number means more light sensitivity.  Great right?  Yes and no.  If you shoot at a high ISO you’ll also get lots of noise/graininess in your images, especially if you underexpose even a little bit.

Bottom line:  Increasing your ISO is sometimes necessary if you’re in a dark room, but you should always turn your ISO down as low as you can if there’s enough available light where you’re shooting.

Want more info on ISO?  Well you’re in luck.  Check out this blog we published a while back!



  1. […] For ultimate flexibility when it comes to post-production, RAW is the way to go. Shooting RAW makes it easier to achieve consistent color and exposure. This is because JPGs throw out quite a bit of image information in order to save space. RAWs, however, keep all this information, allowing the photo editor more leeway in post-production.  Read more. […]